Do you find it hard to keep up the constant focus required to successfully grow your business?
Yes? You’re not alone.
Have you ever trained for an event, or lost weight as part of a slimming club, or improved your fitness by working with a training buddy?
Yes? Did you find that easier than staying focused on growing your business? I bet you did!
I’ve done both.
I’ve trained for two 10k mud runs back in 2014 and 2015. It was hard work. I’m not a natural runner. In fact I resemble Phoebe from Friends, with my arms and legs going everywhere, so it was an uphill struggle.
But what kept me going?
There were two main reasons I didn’t give up…
1) Accountability: I had announced I was doing it, so I had given myself some public accountability, plus I was doing it as part of a team.
2) Discipline: I knew I was the weakest link and I was determined not to let my team down, so I was disciplined enough that I trained regularly. The date was immovable so I had to plan how I was going to build up my training so I didn’t make a fool of myself on the day.
So what’s this got to do with growing your business?
Successful business growth requires some key ingredients…
- Direction: you need to know what you want to achieve, and in what timeframe.
- Planning: you need to know what steps you need to take to achieve your goal. Most people miss this one out, and that’s a key reason why most people fail to achieve the success they’re after.
- Discipline: you need the discipline to put the plan from into action. Even those business owners that do the plan tend to struggle with this one.
- Accountability: this helps drive point 3) – and the lack of it is also a huge contributor to why people struggle.
At least three of those, if not all four, are the same whether you’re training for a sports event, losing weight at a slimming club, or trying to grow your business.
Do you do all four of those points for your business right now?
How often do you let yourself off the hook?
Think of this scenario… you’ve put some key business growth activities in your to do list. They’ve been sat on your list for a few weeks.
You look at them and that little voice in your head says, “It’s OK you haven’t done them as you’ve been busy doing client work”.
A few more weeks pass and those tasks are still sat on your to do list. This time you look at them and think, “I can’t do them now as they need a decent amount of quiet time so I’ll do them next week”.
Next week comes and goes and the tasks are still sat there.
I’m going to say it how it is now… That lack of progress is down to a lack of discipline. It’s that black and white.
You are allowing yourself not to complete them and that is harming the success of your business. And it’s all your fault!
Yes, you could do them in a week or two weeks’ time – but that will delay your success.
What’s the impact of that delay? Each delay pushes back the point you will gain that extra revenue and profit into your business.
If you have a good, compelling reason to grow your business then you need to generate the discipline to get those tasks done and implemented.
You need to treat growing your business just as you would if you were training for a sports event or trying to lose weight.
Agree the goal, plan how you’ll achieve it, generate the accountability and then have the discipline to deliver on it.
I know it’s not always easy. I’m proud of the successful business I’ve built and it took a lot of focused effort and determination to do it, so I definitely know what it takes. But, I think it’s just as hard to run a struggling business as it is to run one that’s thriving.
I know which I’d rather put the effort into running. How about you?
The thing about discipline is….
It’s not easy! But, it starts with a decision. And what I love about it is that it’s totally free!
You don’t buy discipline (you can buy accountability but that’s different) – you just decide to have it. Which means you too can do this.
So are you going to decide to be more disciplined about growing your business? It’ll be the best decision you’ve ever made for your business.