No Matter How Big Your Business; It’s Always the Same

Don’t kid yourself that life would be easier if you had a smaller business, or a bigger business, or didn’t need as many clients, or didn’t have to do as much marketing, or, or or…!

It’s not!

It’s all relative.

We live in the “here and now” so whatever we are experiencing right now feels the most extreme. We forget what it was like last week, last month and last year.

Let me give you an example….

Last year Fred were doing £50k in revenue, working ~40 hour week and pushing hard to get to that £50k. He was happy with £50k as it was his 1st year

He had some tough days/weeks/months but also had some great ones.

Looking back now he feels it was a positive year.

But right now Fred is pushing to hit £100k and it’s hard.

Because he is in the “here & now” it feels harder than it did last year, but in all fairness it isn’t. It’s just his mind playing tricks on him.

In reality he is still working the same hours and his stress levels are about the same.

Emotions shouldn’t run your business

Our minds overlay emotions on to our objective thinking and make it anything but objective.

Your ability to go out and generate enquiries today is no different to how it was 6 months ago, despite what your emotions are telling you.

It’s very easy to find yourself in a dark place if your business isn’t where you want it to be. The longer you stay in that dark place the worse things tend to get.

If you remove the emotion and view it objectively the usual route out of the dark place is to gain clients.

The best way to do that is to take a load of positive marketing action.

It really is that simple.

There are people right now who are in your audience that need to buy your stuff they just don’t know it

It’s your job to let them know how to.

They aren’t going to spontaneously throw their money at you so stop expecting them to.

It’s just as intense running a struggling business as it is to run a thriving one

Running a business isn’t meant to be easy, and it’s not.

In my experience the workload, intensity, joy & stress are the same when you are running a business that is struggling as it is to run one that is thriving.

I’m not saying this to demoralise you 😊

But to point out that it’s way more satisfying to put the effort into a successful one than a struggling one, especially when the amount of effort is the same.

Think of it this way….

You want to book a weeks holiday. You have the choice of 2 hotels. They both cost the same and provide a private room and all meals & drinks.

Hotel De Struggle has you doing hard labour for 40 hours, no entertainment and basic food.

Or for the same price

Hotel De Thrive gives you 40 hours of fun activity, entertainment and lavish food.

Which would you pick if the price was the same?

Hotel De Thrive right!?

So pick the business version of Hotel De Thrive.

It’s all about the action

So we are now heading for Hotel De Thrive but what’s the route?

The way to get there is to complete all those biz dev actions you’ve had on your things to do list for the last 6 months.

It’s by blocking out your diary to actually make the time to do them.

It’s by sucking it up and stepping out of your comfort zone.

No matter what biz dev you are doing currently I can assure you that there is a way to step it up, you’re just choosing not to see it.

Why be average?

The average business struggles.

The average business doesn’t meet its full financial potential.

The average business owner works way too hard for way too little reward.

It’s easy to step out of being average once you know you want to.

Is it time to step up your game? Email me on claire@clairemcternan.co.uk

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