It All Comes Down To One Thing….Consistency! – Claire McTernan

It All Comes Down To One Thing….Consistency!

Consistency is everything in business.

It’s the one thing that is needed in every aspect of your business.

You need consistency in your marketing message.

You need consistency in the implementation of your marketing plan.

You need consistency in the way you deliver to your clients.

You need consistency with the way you manage your finances.

You need consistency with the way you manage your team.

The list goes on and on.

It All Comes Down To One Thing….Consistency!

But why is it so difficult to achieve?

Because consistency takes time and effort.

Like most things in life, we all acknowledge we need to be more consistent, we understand the benefit of it, but we don’t want to put the effort it.

It’s just like going to the gym.

We know we should do it, but we are tired, got too much on, excuse, excuse, excuse so we just don’t go.

But it’s ok because we can go tomorrow instead.

But we don’t because the same excuses exist tomorrow as they do today.

The lack of progress gets compounded over time and your results go down and down.

And then we wonder why “it” hasn’t worked!! Doh!

It’s harder in a business

Because the excuses are easier to make and we tend to not feel the impact of the lack of consistency for a while.

Basically we don’t always put the 2 things together.  We don’t realise that lack of consistent implementation and effort today= lack of money in the bank account tomorrow.


In the most part we are busy with delivery and allow ourselves to focus on that.

But delivery is not the most important aspect of your business.

It is important, but not the most important.

Managing your business development activity is the most important.

Implementing your marketing plan consistently, following up your leads religiously, developing new service offerings reliably is most important.

But you get tired and don’t do it.

Here’s the thing…

You would if your life depended on it.

If your life depended on consistently implementing your marketing plan you would do it.

If your life depended on consistently following up leads you would do it.

Interestingly your sub-conscious has decided your life does depend on consistently delivering to your clients so you have the ability to do it, just not the inclination.

So how do we change it?

With a shed load of determination.

We all know it takes dedicated training to be able to run a marathon, and those of us who chose to do that do put in a lot of hours to train.

The successful ones train consistently.

So the trick is to convince ourselves that we want to outcome enough that we are willing to train for it.

I’m no marathon runner, but I have trained for a few 10k mud/obstacle runs (which for me were like a marathon!).

That training physically hurt.

That training took a shed load of commitment to do; to put my running kit on after a full day with clients and bash out 5-10k and then make the dinner, put the kids to bed and so on.

That was hard.

Finding 20 mins to write blog doesn’t even come close, but yet most people would rather do the running.

Or at least they more readily prioritise the running.

Don’t get me wrong, I’m not saying you should all stop going to the gym and stay home writing blogs.

But just as going to the gym is important for our health, so doing our biz dev is for our business.

Stop ducking out of it.

If your business is not important enough to you that you would rather collapse on the sofa than spend another 20 mins working on your biz dev activity then you need to have a good look at what you are doing as something is out of kilter.

Actually you don’t need to spend an extra 20 mins on it, just work more productivity during the day so you save 20 mins to spend on biz dev; that way you can still collapse on the sofa at your designated time.

You’re probably reading this saying “but it’s not that simple, I have a million and 1 things to do…”

I get it. I’m a working mum with a successful business which includes a significant number of clients to support so I am definitely busy.

But, I make the time to do my biz dev, and that’s why I have a successful business.

If you want your business to be more successful you need to make the time.

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