Category Archives for "marketing"

Workshops vs Retainers

Selling is selling.  Whether you are selling a low value item or a high value one it can take the same amount of effort. I know this sounds counter intuitive doesn’t it. Take a scenario where you have a coach selling seats at a workshop at £150 a ticket, or a retained monthly service for […]

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How to Establish Strategic Alliances in Business (And Why You Should!)

How to Establish Strategic Alliances in Business (And Why You Should!)

My all time favourite way to quickly grow a business is to establish some strategic alliances. What’s one of those?! Quite simply they are businesses which sell into your ideal clients but aren’t in competition to you. It works beautifully if they have a synergistic product/service to you but can also be great if they […]

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Value is in the Eye of the Buyer

I had to take my eldest daughter for an educational psychology assessment a few weeks ago. She’s 18 years old, already has a diagnosis of dyslexia and has everything in place to support her through her A levels but needed to have a new assessment done so she can apply for support at university. At […]

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It’s Rarely About The Price Tag...

It’s Rarely About The Price Tag…

We are all consumers and continually make buying decisions using a set of emotional & logical factors to weigh up our decisions. Sometimes we barely engage our brains when we make the purchase just like when we buy our regular food shopping, but other times we think about that decision long and hard. When we […]

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