Category Archives for "marketing"

Value is in the Eye of the Buyer

I had to take my eldest daughter for an educational psychology assessment a few weeks ago. She’s 18 years old, already has a diagnosis of dyslexia and has everything in place to support her through her A levels but needed to have a new assessment done so she can apply for support at university. At […]

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It’s Rarely About The Price Tag...

It’s Rarely About The Price Tag…

We are all consumers and continually make buying decisions using a set of emotional & logical factors to weigh up our decisions. Sometimes we barely engage our brains when we make the purchase just like when we buy our regular food shopping, but other times we think about that decision long and hard. When we […]

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Do I have Credibility With My Prospects?

Making a buying decision can be complex.  We subconsciously know this as buyers ourselves but we tend to overlook it as suppliers. We think about our price point and our features.  Hopefully we also think about the value our product/service delivers. But how often do you think about whether you come across as a credible […]

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