Category Archives for "Marketing channels"

Audience Is Everything

Audience Is Everything

An audience gives you the ability to sell; no audience = no sales! Your audience can be made up of lots of different pockets of people: Your networking connections Your LinkedIn connections Your email list (if you have one) Your social media connection (Facebook, Instagram, Twitter etc)  Your contacts in your phone, and so on […]

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How to Establish Strategic Alliances in Business (And Why You Should!)

How to Establish Strategic Alliances in Business (And Why You Should!)

My all time favourite way to quickly grow a business is to establish some strategic alliances. What’s one of those?! Quite simply they are businesses which sell into your ideal clients but aren’t in competition to you. It works beautifully if they have a synergistic product/service to you but can also be great if they […]

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Using social media to engage your target market

How to make your social media actually work for your business By Mark Northall So you have the numbers – whether they be likes, followers, connections or subscribers – but unless you engage with them the chances of turning them into customers, referrers and advocates is slim. Engaging content has to be worked on, but […]

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