An audience gives you the ability to sell; no audience = no sales! Your audience can be made up of lots of different pockets of people: Your networking connections Your LinkedIn connections Your email list (if you have one) Your social media connection (Facebook, Instagram, Twitter etc) Your contacts in your phone, and so on […]
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My all time favourite way to quickly grow a business is to establish some strategic alliances. What’s one of those?! Quite simply they are businesses which sell into your ideal clients but aren’t in competition to you. It works beautifully if they have a synergistic product/service to you but can also be great if they […]
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So I’m 45 years old and I’ve been in denial for easily 12 months. I was ignoring the fact that my eyesight wasn’t as good as it had been. Yep, I was hiding from the fact I’m getting older! I know. Totally silly but getting it sorted wasn’t a priority. The day it changed […]
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When developing your business website, the first thing you need to consider, whether it’s your first site or a redevelopment, is what are your goals for the site? In other words is it to establish you as an authority? To get people to contact you or simply to sell something directly from the site? The […]
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A common challenge that micro businesses face is how to grow when the owner is the “chief cook & bottle washer” (for my non-English followers this is when you are the only person in the business so you have to do everything). Does that resonate with you? As you’ve heard me say so many times […]
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How to make your social media actually work for your business By Mark Northall So you have the numbers – whether they be likes, followers, connections or subscribers – but unless you engage with them the chances of turning them into customers, referrers and advocates is slim. Engaging content has to be worked on, but […]
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So how are you going to find all those extra clients this year? Recently we have looked at your average client spend per year and used that to calculate how many leads you need to generate to hit your targets. This time we are going to take the next step and look at what marketing you […]
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I want to share with you today one of the “tricks” I always show my clients for finding very specific people to market their services to. You need to promise me you’ll read this to the end as I promise you it is well worth it. I’m going to show you some functionality in LinkedIn […]
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Most people find their closing rate is much higher when they are in front of the decision maker than it is if they have to email in a proposal. This is pretty normal and happens for all the reasons you already know about, not least of all that you have their attention when you are […]
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1. Take total responsibility for the success of your business. Whether you make the money you desire or not is 100% down to your actions. The quicker you start to appreciate this the quicker you’ll reach your goals. Get really clear on what you want to achieve, build a plan to achieve it, and […]
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