Blog – Page 24 – Claire McTernan

Who are my ideal clients?

The best way to grow your business is to increase the number of ideal clients that you work with (or sell your products to).  I’ve heard stories in the past of business owners asking marketing specialists how to work out who their ideal clients are and getting the reply of “well that’s the $64m question […]

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Be brave – You have the power!

I meet numerous business owners who are worried about marketing their business.  It’s rare that this is because they aren’t sure how to do it, but usually because they are concerned about their ability to deal with the increased demand for their services/products. This usually results in them deciding not to take any action, and […]

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Step Out of Your Comfort Zone

The best way to grow your business generally involves pushing yourself out of your comfort zone. Hopefully the goals you have set for 2013 will involve you stretching yourself (see my earlier blog on why this is important) so will require you to step out of your comfort zone. Have you taken any steps towards […]

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Achieving your Goals in 2013!

There is something very compelling about writing your goals out by hand.  Too many of us keep our goals in our minds and don’t actually write them down.  The act of writing them down helps to cement them into your consciousness which in turn means they are far more likely to be achieved; which, after […]

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Goals that count!

The only thing that’s preventing you from achieving the business of your dreams is you.  This may sound incredibly harsh but it is true.  There is a very good reason why Henry J Ford said “whether you think you can, or you think you can’t – you’re right”.  Your self-belief system dominates your drive to […]

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Testimonials that do the selling for you!

There is little more compelling than having an existing client tell a prospective client about how good your products/services are.  This is why referrals are a great way to grow your business.  Testimonials can achieve a very similar outcome, yet few businesses fully leverage the power of their testimonials. It is true that not all […]

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Networking works!

I absolutely love networking.  Now that’s a phrase I never thought I would say!  Like so many business owners I had known for about 6 months that I should go networking as everyone had told me how great it can be for your business, but I hadn’t done any.  The reason I hadn’t gone was […]

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The Business Hamster Wheel

Most business owners struggle to find the time to work on their business rather than in it.  This is usually attributed to two main causes: 1) having to deliver to an active customer base, and, 2) not having staff to delegate to. In my experience the main cause is usually quite simple…they haven’t made business […]

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