Audience Is Everything

Audience Is Everything

An audience gives you the ability to sell; no audience = no sales! Your audience can be made up of lots of different pockets of people: Your networking connections Your LinkedIn connections Your email list (if you have one) Your social media connection (Facebook, Instagram, Twitter etc)  Your contacts in your phone, and so on […]

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Workshops vs Retainers

Selling is selling.  Whether you are selling a low value item or a high value one it can take the same amount of effort. I know this sounds counter intuitive doesn’t it. Take a scenario where you have a coach selling seats at a workshop at £150 a ticket, or a retained monthly service for […]

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How to Establish Strategic Alliances in Business (And Why You Should!)

How to Establish Strategic Alliances in Business (And Why You Should!)

My all time favourite way to quickly grow a business is to establish some strategic alliances. What’s one of those?! Quite simply they are businesses which sell into your ideal clients but aren’t in competition to you. It works beautifully if they have a synergistic product/service to you but can also be great if they […]

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Are You Doing Sales All Wrong?

Are You Doing Sales All Wrong?

My star sign is Leo, and I’m such a Leo!! We tend to love attention, we want to be on the stage hogging the limelight and we tend to be in leadership positions.  Now, although I do have some strong Leo tendencies there are also times when I shy away from leadership and hogging the […]

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