Marketing: It’s Just A Conversation

If you detest marketing then you aren’t alone. We are constantly bombarded by marketing messages so it’s understandable that we don’t always enjoy receiving them. But when we want to grow our business we need to embrace the power of marketing and that’s tricky if we don’t like it! Why don’t we like it? We’ve […]

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Value is in the Eye of the Buyer

I had to take my eldest daughter for an educational psychology assessment a few weeks ago. She’s 18 years old, already has a diagnosis of dyslexia and has everything in place to support her through her A levels but needed to have a new assessment done so she can apply for support at university. At […]

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