Are you consistently over-delivering for the rate you charge?
Do you want to provide a more strategic service but find you keep ending up doing the hands on day to day work instead?
If you’ve answered “Yes” to any (or all!) of those then you’ve got a problem.
Being as “Cheap as Chips” sucks!
Being as Cheap as Chips means you have to work way harder than you should for the value you deliver, and that’s just not on.
But here’s the hard truth…you are doing it to yourself. This isn’t about your clients; it’s all about you.
I know your head is screaming out “no, they won’t pay any more per hour than my current rate” but, in the most part, that’s simply not true.
Being valued for the work you do should be at the core of your business.
If you’re not valued then you’ll end up resenting your clients and your business and jack it all in to go and get a better paid job.
It doesn’t have to be that way!
If you could start your pricing strategy over again how much would you charge? What is your time really worth?
So why aren’t you charging that rate? Why are you playing small?
If you want to be delivering a more strategic service but keep getting stuck doing “the doing” it’s because your fee is so cheap they can offer to pay you to do the day to day stuff.
Plus I bet you said you could do the day to day stuff so you bought it on yourself!
It happens to the best of us
In over 50% of the time when I on-board a new client the first thing I advise is that they put their prices up.
When you do that you instantly become more profitable and it feels great.
If you want advice on how to do that read this blog.
That little voice is there to protect you
I know what it’s like to have the little voice in your head tell you that you shouldn’t put your prices up.
All those negative “what if” thoughts creep in and convince you to keep your pricing where it is.
That voice is designed to protect you but here’s the thing….it’s also slowly killing you as you won’t be able to grow your business to the level you want to if you keep your pricing at your current “cheap as chips” rate.
So, that voice isn’t always right.
What decision are you going to make?
So do you want to keep over-delivering and under-charging, or do you want to grow your business with a sustainable, value-based pricing structure?
Be brave and make the change.