If you struggle to convey what you do or sell in a way that attracts people to buy from you then you’re doing something wrong. Marketing isn’t difficult if you follow some simple steps. Here are my top 5 steps to making your marketing effortless: Define your ideal client. If you can’t explain who they […]
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A significant number of small businesses can sometimes struggle to get their prospects to say “Yes”. Have you ever been in the situation where a prospect loves your description of what you can deliver for them but as soon as you mention the price tag they suddenly go cold? It can be pretty soul destroying […]
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Business is an evolution When you first start up your business you have a clear idea of what it is you can offer but over time that clarity starts to evolve. Sometimes it gets more focused, but most of the time you broaden out the definition of services that you offer. This is usually because […]
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Do you find yourself falling into the trap of struggling to describe what your prospects will receive if they work with you because it feels too intangible? Do you ever find yourself saying “it depends” in response to the “how do you work with your clients” or “how much does it cost to work with […]
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