As most of you know I am a working mum. I like picking my girls up from school, watching them in school events, having plenty of quality family time. I continually market my business including a reasonable amount of networking each week, I look after numerous networking groups which involves supporting the teams and helping […]
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Niching as a client attraction tool Would you feel nervous at the thought of focusing your business on a subset of your current market? I’m basically describing a very standard marketing approach that focuses on targeting your marketing message on a defined niche. Does the thought of that make you nervous? I see this a […]
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Some types of business have more competition than others. The obvious ones that spring into my mind are accountants, web designers, marketing agencies, copywriters, financial advisors and so on. If you were to type one of those into Google you would get a very long list of potential businesses that you could choose from. So […]
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Do you find that, week in week out, the same task will sit on your things to do list because you never seem to have the time to get round to it? This is a pretty normal situation to find yourself in, and it’s kind of OK if it only happens every now and then, […]
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